National Travel and Tourism Week 2026

When we talk about tourism in Fayetteville, we aren't just talking about hotels and highways—we’re talking about the soul of our city. This National Travel and Tourism Week, we are shining a spotlight on how the Arts Council serves as a vital engine in our local tourism ecosystem. Art isn't just a luxury; it’s a destination.

Why the Arts Drive Our Economy

The Arts Council isn't just supporting galleries; it’s fueling the "Experience Economy." Visitors don't just come to Fayetteville to pass through; they come to be inspired.

• Cultural Destinations: From the vibrant murals downtown to the International Folk Festival, the Arts Council creates the "must-see" moments that fill hotel rooms and restaurant booths.
  

• Economic Impact: Every dollar invested in our local arts scene ripples through our small businesses. When travelers attend a performance or exhibit, they’re also shopping local and dining at our unique eateries. In the most recent Arts and Economic Prosperity survey, Arts and Culture brought a reported 900,000 attendees and visitors while generating $28M in revenue.
  

• The "Vibe" Factor: A thriving arts scene makes Fayetteville a premiere choice for conventions, military families, and weekend travelers looking for more than just a pitstop.

Investing in the Icons

The Arts Council of Fayetteville/Cumberland County serves as the backbone of this ecosystem, providing critical funding to the institutions that shape our regional identity. By supporting these and other arts organizations the Arts Council ensures Fayetteville remains a premiere destination for travelers:

• Cape Fear Regional Theatre: A cornerstone of our cultural tourism, drawing audiences from across the state for professional-grade productions. Arts Council funding supports their mission to remain a vibrant, accessible hub for storytelling.
  

• Fayetteville Symphony Orchestra: Providing the soundtrack to our city, the FSO attracts music lovers who stay for the weekend, dining in our downtown core and boosting "after-hours" commerce.
  

• Cape Fear Botanical Garden: A lush, 80-acre escape that blends art with nature. Recent Arts Council grants help fuel programs like Holiday Lights and Harmony in Nature, turning the Garden into a year-round tourism magnet.

Let’s Keep the Momentum Going

This week, as we celebrate the impact of travel on our community, let’s remember that art is a journey. Support the arts here in Fayetteville and Cumberland County. Visit a gallery. Snap a photo of an artwork that resonates with you. Share what makes Fayetteville beautiful. Because when our arts scene thrives, our whole city shines.