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Arts & Economic Prosperity IV: The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences in Cumberland County

Nonprofit arts and culture are a $53.7 million industry in Cumberland County. This sector supports 1,769 full-time equivalent jobs and generates $5.4 million in local and state government revenue. 

Nonprofit arts and culture organizations spend $32.2 million annually in Cumberland County. This spending is far-reaching: organizations pay employees, purchase supplies, contract for services and acquire assets within our county. In addition, these expenditures leveraged a remarkable $21.5 million in further spending by arts and culture audiences—providing vital revenue for local restaurants, hotels, retail stores, parking garages, and other businesses that serve arts and culture audiences.

Cumberland County is one of 182 study regions that participated in Americans for the Arts’ Arts & Economic Prosperity IV, the most comprehensive study of its kind ever conducted. The study documents the economic impact of the nonprofit arts and culture sector in 139 cities and counties, 31 multi-city or multi-county regions, 10 states, and two individual arts districts—representing all 50 U.S. states and the District of Columbia.

The study focuses solely on the economic impact of nonprofit arts and culture organizations and event-related spending by their audiences (not including admission costs). Spending by individual artists and the for-profit arts and culture sector (e.g., radio, advertising, architecture, design, publishing) are also excluded from this study.

Higher than the national median

Cumberland County is consistently higher than the national median in the major study categories:

 
  Cumberland County National Median
Direct Expenditures $53,737,556 $49,081,279
Full-Time Equivalent Jobs 1,769 1,533
Local Government Revenue $2,613,000 $1,946,500
State Government Revenue $2,797,000 $2,498,000

Arts/cultural events a huge draw!

Cumberland County’s nonprofit arts and culture sector provides attractions that draw visitors to the community. In fact, 52.2 percent of all non-resident survey respondents reported that the primary reason for their trip was “specifically to attend this arts/cultural event.”